A personal branding project

This personal branding project captures who I am as a designer through a simple, playful, and memorable identity. The logo blends an abstract self portrait with a “cool” star (inspired by comic) expression, symbolizing curiosity, sharp thinking, and the spark of new ideas.

A black & white minimal base keeps the system clean and logical, while the soft blue adds a friendly, calm tone that reflects my approachable personality. Paired with the geometric Urbanist typeface, the brand forms a visual language that feels modern, modest, and quietly fun.

From logo to layout to color, this identity is designed to represent how I show up in my work: reliable, thoughtful, and always looking for that small moment of joy in design.