BodyBuddy Landing Page Design

BodyBuddy is a home-fitness app that helps beginners exercise with confidence using real-time motion tracking and personalized training programs. For this project, I designed a conversion-focused landing page that introduces the product, communicates its value, and guides users toward downloading the app.

BodyBuddy needed a landing page that clearly explains what the app does and why it’s valuable, especially for beginners who often feel overwhelmed or intimidated by fitness platforms. I was in charge of UX, UI using Figma, together with one developer we deliver the live site in 1.5 week. The design needed to feel:

Encouraging • Active • Clean and modern

1 / 5

Hero section with a short value statement and CTA

2 / 5

Feature overview with illustrations

3 / 5

Motion tracking demo section

4 / 5

Offered plans

5 / 5

Contact form

I used a soft, minimal color palette, primarily neutrals with a confident accent to echo the brand’s supportive tone.

• Rounded cards for approachability
• Large typography for clarity
• Clean grid for readability
• Friendly iconography to simplify technical concepts
• High-contrast CTAs to guide users

Check out the live BodyBuddy landing page here